Making the web better for you and me.

My specialties

Digital marketing: 
Audience growth and social media

Site analysis:
User flow, SEO audit, and content audit

Site re-architecture:
Solutions based on user-centric design

Who I am

A seasoned team leader, I have a deep background in product development, a project management organizational style, and strong collaborative instincts.

I have over 15 years of management experience in for-profit companies, primarily media publishing, and not-for-profit organizations. With particular experience in new departments with minimal budget and resources, but big plans. Strategic and tactical. I get things done on time and on budget, and also keep the team happy and  committed.

I have a personal interest in media literacy, digital access, and basic literacy for children and adults.

To learn more, drop me a line.

My expertise

1. audience development through the improvement of user experience, based on analytics and user-centric design;

2. developing and executing on strategy to increase audience reach and engagement;

3. digital marketing including writing for social media and integration of best practices;

4. content strategy and editorial guidance around writing for the web;

5. reporting and analysis of effectiveness of marketing programs, including ROI and other relevant business metrics, and providing recommendations for improvement;

6. increasing conversions for e-commerce sites;

7. SEO recommendations and implementation;

8. product management;

9. project management.